Alyce Shomer's gift for divining the subtleties of color and light was honed through her formal study of photography and painting while at Syracuse University. But perhaps no mentor impacted her as deeply as her grandmother, who encouraged Alyce to follow her talent to her dreams, ever since she picked up the brush and began studying painting at age 5.
Her primer in architecting a look came while working for Britney Spears, on her wardrobe team and as her fit model. She worked on Britney's tours, music videos and for televised appearances (yes, she modeled the "I'm A Slave 4 U" costume, just hours before the 2001MTV VMAs). Indeed these experiences served as the catalyst that inspired Alyce to take her grandmother's advice: She followed her talent, transitioned from wardrobe into makeup and hair, and catapulted into the New York fashion scene, where she assisted both famed makeup artists Sonia Kashuk and Fulvia Farolfi full-time, and further developed her light-handed technique with the top artists in the industry, such as Gucci Westman, Charlie Green, and Aaron DeMay.
Now, as a veteran makeup artist and hair stylist for over 14 years in New York and Philadelphia, Alyce has mastered the art of designing a beautifully distinct look for clients including Bumble & Bumble, Badgley Mischka, and The Limited's new line Eloquii.
Alyce created the makeup and hair in music videos for Blonde Redhead ("Not Getting There") and Passion Pit ("Little Secrets") and has also worked for Def-Jam Records, for artists such as Ghostface Killah and InnerPartySystem. Her work has been featured in V Magazine, Teen Vogue, Nylon, and City, to name a few. Over the years during New York City Fashion Week, Alyce's work has appeared in shows for Monique L'Huillier, Diane Von Furstenberg, Oscar de la Renta, and BCBG.